Does anything go live without my approval?
+
No. Nothing public-facing is published, sent, or changed without your sign-off. Blog posts, social media, client proposals, website changes, ad copy — everything goes onto an approval board first. You review what's queued, approve or reject with a tap, and only then does it go live. It works the same way you already review documents before they go to a client — nothing leaves the firm without the principal's sign-off. Your staff can have their own approval queue too, so you can delegate review of routine items without losing oversight.
What do I actually get?
+
A full practice transformation. Human expert diagnosis of your firm. Strategic plans for every domain — intake, marketing, operations, finance, growth. A management system that executes against those plans: intake qualification, content creation, matter onboarding packs, client communication, compliance scanning, financial analytics, and advisory review. Plus a CRM, 90 days of support, and you own the deployed system.
How is this different from a marketing agency?
+
A marketing agency sees one slice — your ads, your social, your website. They don't see your intake conversion, your case economics, your client communication gaps, or your WIP pipeline. We see the whole firm. We connect marketing to intake to case quality to cash flow to profitability. And we execute — not just advise. The blog post publishes. The matter onboarding pack generates. The client update sends. A marketing agency gives you deliverables. We give you a management system.
How is this different from ChatGPT?
+
ChatGPT starts from zero every conversation. It doesn't know your firm, can't read your systems, doesn't check advertising compliance, doesn't track plans, and doesn't qualify intake. This is a system that reads the business daily, tracks progress against plan, and supports ongoing management review and approved execution.
Does this replace our practice management system?
+
No. Core systems that support legal work and day-to-day transactions stay in place — LEAP, Smokeball, Actionstep, Xero, Microsoft 365. We sit above them as the senior management and review layer: reading the data, reviewing performance across the firm, identifying gaps, and coordinating approved improvements. Where firms use fragmented non-core vendors for social media, PPC, website content, or follow-up, we may replace those with a joined-up approach.
Is client data safe?
+
Your own dedicated server in Australia. Not shared. Not offshore. Client data is tokenised before the AI processes it. Confidentiality obligations under ASCR Rule 9 are built into the architecture — the system cannot disclose client information in any output. Privacy Act APPs met. Encrypted backups. VPN-only access. No public internet exposure.
What are the ongoing costs?
+
~$250/month for AI processing — paid direct to the AI provider at their prices. No markup. Plus ~$15/month for server hosting. That's it. No subscription. No platform fee. Free remote break/fix for the first 12 months. New work beyond scope is $500 per request.
What if we want to stop?
+
The server is yours. The data is yours. The configuration is yours. There's nothing to cancel and nothing to export — it's already on your hardware. No lock-in. No exit fees. No vendor dependency.
How long before we see results?
+
Night one. The first overnight analysis surfaces compliance issues, intake gaps, marketing waste, and differentiation opportunities. Week one delivers quick wins. By month three, plans are in place and progress is measurable against quarterly goals.
What systems do you connect to?
+
Your website, intake channels, Google Ads, Microsoft 365, Xero, and practice management systems like LEAP, Smokeball, or Actionstep where possible. We work with what you already have — we don't ask you to switch anything. If a system has an API or data export, we can usually connect to it.
How much of my time does this require?
+
Day-to-day, we work primarily with your office manager or practice manager — they're our main point of contact for system access, approvals on routine items, and keeping things moving. The principal contributes as much or as little as they want: reviewing key decisions, approving campaign direction, and steering priorities. Most principals find it takes minutes per day once the system is running. You don't need to manage the project, write briefs, or learn new software.
What happens after the first 90 days?
+
The system keeps running. Content publishes. Intake qualifies. Clients get updates. The scanner checks compliance. Progress is tracked against your quarterly goals. If you want help — a new integration, a workflow change, a strategic review — support is $500 per request. But the system doesn't need us to operate. It's yours.
What does the $500 support cover?
+
The system is largely self-supporting. If something isn't working as expected, you tell it — and it diagnoses and fixes the issue itself. For the first 12 months, we also provide free remote break/fix support: if the system can't resolve it on its own, we step in at no charge. The $500 per request applies to new work after the project — adding integrations, building new workflows, or strategic changes beyond the original scope. Most firms rarely need it.
